Resume

About Me
As a UX and Design Leader, I specialize in creating user-centered, data-informed, and AI-enhanced digital experiences that bridge business goals with user needs.
I combine strategic thinking, technical depth, and creative problem-solving to deliver scalable, intuitive, and impactful user experiences.
I have led global product design teams, pioneered AI-driven workflow automation in editorial publishing, and hold U.S. patents in interaction design and user experience innovation.
My expertise spans the full product lifecycle—from research, design strategy, and prototyping to scalable design systems and product delivery—across industries including finance, healthcare, HR, telecom, entertainment, nonprofit, and publishing.
I thrive at the intersection of innovation and usability, helping organizations deliver strategic, measurable, and user-focused product outcomes.
Awards & Patents
2021 artAffect Community Grant
Awarded $25,000 Reynolds artAffect Community Grant for San Antonio Review
2012 Recording A Trail Of Webpages (US 20120210237)
2012 Universal clipboard (US 13/247801)
Experience
Co-Founder & Creative Director San Antonio Review
2017 - Present
Led AI-driven editorial redesign (2024) using ChatGPT and Voyant to auto-tag & classify 1,000+ articles, cutting manual tagging time by 70%. Designed automated workflows for content approval & notifications, improving editorial efficiency by 40%. Built editorial dashboards, store integration, and content recommendation bots, expanding engagement & monetization opportunities. Created strategy to optimize creation of artwork paired with submissions, reducing time to publication.
Secured $25,000 RJ Reynolds artAffect Community Grant to scale publishing and arts initiatives.
Direct editorial, design, and social media strategy teams for content growth and audience engagement. Create social media strategy to optimize and control submission flow, increase followers, promote content, and drive traffic to store.
Lead editorial team meetings to evaluate submissions and create publishing and social media schedules.
Oversee development and publication of digital and print editions of work from San Antonio Review Press.

Co-Founder & Principal Vaquita Design
2012 - Present
Deliver UX research, design strategy, and product prototypes for clients in health, retail, logistics, finance, and technology.
Manage project timelines, budgets, client relationships, and vendors to ensure successful outcomes.
Design UX specifications, wireframes, visual design systems, conceptual models, and information architectures for enterprise & consumer products. Conduct qualitative and quantitative research.
Cultivate project leads and foster new business relationships.

Associate Creative Director frog design
2016
Directed UX & design strategy for major client engagements, aligning business goals with user experience outcomes. 
Led cross-functional design teams, including managing the daily activities and creative output of project team including reviewing project plans, designs, and deliverables. Set priorities, assigned resources, and ensured project goals were achieved.
Thought leadership through cultivation of an environment of sustained creativity, professional growth, teamwork, and innovation.
Contributed to new and continued business development through the creation of pitches, proposal development, project initiation, and nurturing of good client working relationships.

Principal Designer frog design
2007 - 2012
Oversaw end-to-end UX design, including research, conceptual frameworks, workflows, wireframes, prototypes, design documentation, and visual and interaction design systems.
Developed conceptual approaches to design problems that met both client and internal strategic, business, and financial objectives.
Led multidisciplinary design teams delivering large-scale enterprise and consumer-facing projects, while executing design and research work as needed to ensure project success and ensuring the team maintained a unique conceptual viewpoint.
Excelled at presenting conceptual ideas, design rationale, and detailed design specifications to clients as well as internal and external teams.
Spoke and wrote persuasively on design, emerging trends, and research for internal peer education, projects, and new business development.

Senior Interaction Designer Yahoo!
2004 - 2007
Directed multiple redesigns for high-traffic consumer platforms serving millions of users. Managed design and research, including including persona development, scenarios, concepts, competitive analysis, and mood boards.
Led the conceptual design and development of new properties in Yahoo! Lifestyles group, conducted initial research and competitive analysis, as well as created conceptual frameworks, template wireframes, task flows, taxonomies, and functional specifications.

User Experience Designer Oracle
2003 - 2004
Developed functional prototypes, use cases, task models, design specifications, and usability testing frameworks for enterprise CRM and HR systems.
Redesigned major components of several systems, including creating specifications, css development, and evaluating designs through usability research.
Collaborated with engineering on design improvements and workflow optimizations.
Worked with the research team to evaluate existing products in a lab environment. Wrote test plans, scenarios, and tasks, logged sessions, created enhancement recommendations, and presented results of research to project stakeholders.
Publications
2015 Texas CEO magazine
Your company needs a CCO - The five attributes of a good Chief Creative Officer
Education
University of California, Davis
BA, Linguistics
Certifications
View at Credly
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